External systems can be notified of lead registration events in the Anewgo Ecosystem. This feature which is part of the Insights Platform makes it easy for external systems to receive lead notifications.
How it works
- An external system registers a web address (URL) that is capable of receiving HTTP POST messages on the Insights Dashboard.
- When a lead registration event occurs, the Anewgo Insights Platform will send an HTTP POST to the registered URL. The body of the HTTP message will contain a JSON object that has the lead information.
How do you input data into an external system such as a CRM?
Most CRMs will not have native support for receiving HTTP POST messages. For this to work, you will need to create a workflow that includes the following capabilities:
- A service that can receive HTTP POST notifications.
- This can be implemented with a custom micro-service equipped with a web service capable of receiving HTTP POST messages.
- A more viable solution is to use services that can automate workflows such as Zapier, IFTTT, and Microsoft Power Automate. These are just 3 examples of such services.
- A step that can translate data from an HTTP POST notification into a suitable format for your CRM
For a step-by-step instructions on how to setup Zapier to receive lead registration events, please go here.