All Favorites
The total number of times a plan is favorited, whether by an anonymous or registered user.
Average Duration
The average amount of time that sessions last on the app in minutes
Bounce Rate
The percent of sessions that have a duration of less than ten seconds.
Brochure Hits
The number of brochures that contain the specified plan.
Call to Action (CTA)
A direct message to the user to encourage them to carry out a desired action. This can be sharing plans, contacting builders, setting inventory tour appointments, adding to a favorites page, or email/printing brochures.
Duration
Total view time
Engagement Metric
A measurement of engagement on a scale of 0 to 100. A higher value means more interactions and longer time spent looking at.
Engagement Rate
The percentage of all visitors that make it to each stage in the app (communities, plans, elevations, brochures).
Events
The number of user interactions with content other than page loads (clicks, views, toggles).
Favorites Count
The number of times a plan in a community has been favorited.
Frequency/Views
The total number of clicks/interactions
Lead Favorites
The total number of favorites made by registered users.
Lead Views
The total number of views made by registered users.
New Visitors
The number of users that have never been to the website before.
New Visitor Rate
The percent of Visitors that are New Visitors
Popularity
Weighted sum of clicks, number of times the feature makes it to the brochure page through the “Create my Brochure” button, and the number of times a brochure is downloaded with the feature. (Lots, Color Schemes, Floor Plan Options, Elevation Specifications, Material Color Selections, and Interior Selections)
Registered Users
The number of users that have registered an account using credentials to provide their identity.
Registration Rate
The percent of Visitors that are Registered Users
Returning Visitors
The number of visitors that have previously been to your website in a predetermined time frame and have started another session on the same browser and device.
Return Rate
The percent of Visitors that are Returning Visitors
Session
A session is the group of user interactions with your website that take place within a given time frame. All usage data is associated with a session. If there is a continuous lull of 30 minutes or more without any activity, we will consider a session to be terminated. A user can have multiple sessions.
Visitor Locations
Indicates geographical areas that users are currently located in.
Visitors
The number of users that have initiated a session on the app